Posted 1 year ago

Russian "Coca Cola"

The usage of styled text helps to keep the logo easy to identify in other languages

Posted 1 year ago
Simple text styling

Simple text styling

Posted 1 year ago
Another top 5 pick, Using text to form the word graphically 

Another top 5 pick, Using text to form the word graphically 

Posted 1 year ago
I think this one is in my top 5 of inspirational logos, it speaks for itself

I think this one is in my top 5 of inspirational logos, it speaks for itself

Posted 1 year ago
The “H” being used in this “Shift” logo is a vehicle shifter setup

The “H” being used in this “Shift” logo is a vehicle shifter setup

Posted 1 year ago
The shape of the “C” is used to create two cat eyes 

The shape of the “C” is used to create two cat eyes 

Posted 1 year ago
Negative space is used to show the S 

Negative space is used to show the S 

Posted 1 year ago
More negative space for this “DIG” logo, you can see the Shovel formed between all three letters

More negative space for this “DIG” logo, you can see the Shovel formed between all three letters

Posted 1 year ago
More common logo of the bunch, most people don’t realizee the “Arrow” pointing to the right in between E & x

More common logo of the bunch, most people don’t realizee the “Arrow” pointing to the right in between E & x

Posted 1 year ago
Interesting use of negative space and styled text

Interesting use of negative space and styled text

Posted 1 year ago
Bones, text exposes inside structure 

Bones, text exposes inside structure 

Posted 1 year ago
24/7 Pizza

24/7 Pizza

Posted 1 year ago

Some interesting facts about the 100 top brand logos

33% of the top brand’s logos use the color blue.
29% of the top brand’s logos use the color red.
28% of the top brand’s logos use black or grayscale colors.
13% of the top brand’s logos use yellow or gold colors.
05% of the top brand’s logos use more than two colors.
95% of the top brand’s logos use one or two colors.

41% of the logos use text only (stylized type).
09% of the logos don’t feature the company name at all.
93% of the logos are simple enough to be viewable in smaller sizes.
03% of the logos feature people in their designs.
67% of the logos have a more horizontal aspect ratio.
13% of the logos use the brand’s initials in their design.

Posted 1 year ago
One of the better logos i’ve found in my research, Negative space is used to show both a flask and two doors being opened. I believe the company being represented is called “Lab Open”

One of the better logos i’ve found in my research, Negative space is used to show both a flask and two doors being opened. I believe the company being represented is called “Lab Open”

Posted 1 year ago
Another logo using negative space, pen head with the fountain being represented with a spoon. Logo is for a food writers guild

Another logo using negative space, pen head with the fountain being represented with a spoon. Logo is for a food writers guild