The usage of styled text helps to keep the logo easy to identify in other languages
Simple text styling
Another top 5 pick, Using text to form the word graphically
I think this one is in my top 5 of inspirational logos, it speaks for itself
The “H” being used in this “Shift” logo is a vehicle shifter setup
The shape of the “C” is used to create two cat eyes
Negative space is used to show the S
More negative space for this “DIG” logo, you can see the Shovel formed between all three letters
More common logo of the bunch, most people don’t realizee the “Arrow” pointing to the right in between E & x
Interesting use of negative space and styled text
Bones, text exposes inside structure
33% of the top brand’s logos use the color blue.
29% of the top brand’s logos use the color red.
28% of the top brand’s logos use black or grayscale colors.
13% of the top brand’s logos use yellow or gold colors.
05% of the top brand’s logos use more than two colors.
95% of the top brand’s logos use one or two colors.
41% of the logos use text only (stylized type).
09% of the logos don’t feature the company name at all.
93% of the logos are simple enough to be viewable in smaller sizes.
03% of the logos feature people in their designs.
67% of the logos have a more horizontal aspect ratio.
13% of the logos use the brand’s initials in their design.
One of the better logos i’ve found in my research, Negative space is used to show both a flask and two doors being opened. I believe the company being represented is called “Lab Open”
Another logo using negative space, pen head with the fountain being represented with a spoon. Logo is for a food writers guild