Posted 1 year ago

Russian "Coca Cola"

The usage of styled text helps to keep the logo easy to identify in other languages

Posted 1 year ago
Simple text styling

Simple text styling

Posted 1 year ago
Another top 5 pick, Using text to form the word graphically 

Another top 5 pick, Using text to form the word graphically 

Posted 1 year ago
I think this one is in my top 5 of inspirational logos, it speaks for itself

I think this one is in my top 5 of inspirational logos, it speaks for itself

Posted 1 year ago
The “H” being used in this “Shift” logo is a vehicle shifter setup

The “H” being used in this “Shift” logo is a vehicle shifter setup

Posted 1 year ago

The shape of the “C” is used to create two cat eyes 

Posted 1 year ago

Negative space is used to show the S 

Posted 1 year ago

More negative space for this “DIG” logo, you can see the Shovel formed between all three letters

Posted 1 year ago
More common logo of the bunch, most people don’t realizee the “Arrow” pointing to the right in between E & x

More common logo of the bunch, most people don’t realizee the “Arrow” pointing to the right in between E & x

Posted 1 year ago
Interesting use of negative space and styled text

Interesting use of negative space and styled text

Posted 1 year ago
Bones, text exposes inside structure 

Bones, text exposes inside structure 

Posted 1 year ago
24/7 Pizza

24/7 Pizza

Posted 1 year ago

Some interesting facts about the 100 top brand logos

33% of the top brand’s logos use the color blue.
29% of the top brand’s logos use the color red.
28% of the top brand’s logos use black or grayscale colors.
13% of the top brand’s logos use yellow or gold colors.
05% of the top brand’s logos use more than two colors.
95% of the top brand’s logos use one or two colors.

41% of the logos use text only (stylized type).
09% of the logos don’t feature the company name at all.
93% of the logos are simple enough to be viewable in smaller sizes.
03% of the logos feature people in their designs.
67% of the logos have a more horizontal aspect ratio.
13% of the logos use the brand’s initials in their design.

Posted 1 year ago

One of the better logos i’ve found in my research, Negative space is used to show both a flask and two doors being opened. I believe the company being represented is called “Lab Open”

Posted 1 year ago

Another logo using negative space, pen head with the fountain being represented with a spoon. Logo is for a food writers guild